Privacy Policy

1. Introduction

LeadFlow ("we", "our", or "us") operates a customer communication and lead management platform. This Privacy Policy explains how we collect, use, and protect information when businesses and their customers use our services, including WhatsApp Business API integration.

By using LeadFlow, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We collect the following types of information:

• Contact information — names, phone numbers, and email addresses of leads and customers who interact with businesses using our platform.
• Message content — messages sent and received via WhatsApp, email, and other integrated channels for the purpose of providing automated and manual responses.
• Business account information — email addresses, business names, and configuration settings of businesses registered on LeadFlow.
• Usage data — interaction logs, timestamps, and analytics data to improve our services.

3. How We Use Your Information

We use the collected information to:

• Facilitate communication between businesses and their customers via WhatsApp and other channels.
• Provide AI-powered automated responses using the business's configured knowledge base.
• Enable businesses to manage leads and customer conversations through our portal.
• Improve and maintain the functionality of our platform.
• Comply with legal obligations and Meta's platform policies.

4. WhatsApp and Meta Platform Data

LeadFlow integrates with the WhatsApp Business API provided by Meta Platforms, Inc. When you interact with a business using LeadFlow via WhatsApp:

• Your messages are received through Meta's WhatsApp Business API and processed by our platform.
• Message data is stored securely and used only to provide the communication service.
• We do not sell WhatsApp message data to third parties.
• Data handling complies with WhatsApp's Privacy Policy and Meta's platform terms.

5. Data Sharing

We do not sell your personal information. We may share data with:

• Service providers — third-party services that help us operate our platform (e.g. cloud hosting, AI providers), bound by confidentiality agreements.
• Meta Platforms — as required to operate the WhatsApp Business API integration.
• Legal authorities — when required by law or to protect our legal rights.

6. Data Retention

We retain personal data for as long as necessary to provide our services or as required by law. Businesses can request deletion of their data and associated customer records by contacting us.

7. Data Security

We implement industry-standard security measures to protect your data, including encrypted storage, secure HTTPS connections, and access controls. However, no method of transmission over the internet is 100% secure.

8. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you.
• Request correction or deletion of your data.
• Object to or restrict processing of your data.
• Data portability.

To exercise these rights, please contact us using the details below.

9. Children's Privacy

LeadFlow is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify registered businesses of significant changes. Continued use of the platform after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us: